Beauty Salon Marketing Ideas for Salon Websites
Offline establishments such as salons still need a beauty salon website to increase sales and grow the business. A website is the perfect medium for implementing beauty salon marketing ideas with the help of a creative website developer.
Domain name: Most businesses immediately register the namesakes of their establishments as domain names but are not aware of its impact on search engine visibility. Unless you own the rights to a universally recognized mark like Pepsi or Apple, getting your salon-name-dot-com is not always a good idea. Instead, experts recommend that you use popular keywords as a domain name to increase your beauty salon website’s chances of showing up in the top 10 search results.
Video content: A splashy web page with animations may look impressive but it may slow down the viewing experience of your potential clients who may not have the patience to wait for it to load completely. On the other hand, people love watching videos online so that marketing experts recommend that you skip the flash files and add infomercial videos that educate and sell at the same time.
Subscription: Building a huge client database using beauty salon websites is one of the best beauty salon marketing ideas. A website can solicit email addresses from visitors in exchange for receiving email notifications of new products and website posts. Squeeze in a free subscription offer at various points of a web page to increase chances of collecting email addresses.
Free reports: The salon business thrives on the confidence and trust of clients. Position your salon as an authority or expert provider by offering well researched reports to clients for free. Create a report in PDF format to minimize production and delivery costs. You can also offer free e-books or reports in exchange for your visitor’s email address. Electronic files may be downloaded or delivered through email, cutting down costs and time for delivery.
People love to read up on possible solutions or treatments for their most pressing beauty issues at beauty salon websites. Feed this need by posting articles that discuss common skin care problems and provide treatment suggestions that eventually lead to your salon’s doorsteps.
Website development should be foremost on your list of beauty salon marketing ideas. Looks count, particularly in the beauty industry. Aside from adding substance to your website, ask your site designer to create a look and feel which reflects the right image while maintaining site navigability.
Start utilizing the power of a website in boosting your salon marketing strategies. Following the above tips can serve as a guide towards a successful salon business.