Never felt intimidated by the complex, jargon-ridden information about Internet marketing for small businesses available on the web? Ever been horrified by the huge costs of the care of experts, with a search engine optimization beyond your own way? Have you thought: What exactly is search engine optimization anyway, and I can do it yourself?
The answer is: Yes you can! The basics of search engine optimization in applied web marketing are simple. That’s all to do with the keyword content of your copy of the text, and can be summarized in seven points.
1. Register a good domain name that reflects what your site. Even if you have an established business, is not recorded if www.FredJones.com widgets. Instead, you want to record something like www.BestWidgets.com because it inspires confidence in people looking for quality players that do not necessarily have heard of Fred Jones the widget-maker.
2. The name of the URL of the page similar to the previous reasons for promotion on the web, except that now can be more accurate. Search engines to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets for Post.htm) in one of the sales pages.
3. The text of the title tag is crucial to allow the search engines know what each page is about. Put your important keywords in title tags, with the singular and the plural (people searching for two) and make these tags different and specific for each page. For example, “Widgets and After Sales Service gadgets.” Whatever you do, do not call the home page “Index”, it is almost like a mini-description.
4. Other tags (on top of the html page) between the “head” tags are not as important as the title tag, description tag, but is still used by some search engines to show what you would like web users see when viewing the page of results of research. Some search engines do not use the description tag at all, while others, like Google, I sometimes use a portion of it, and part of the main body text surrounding prominent keywords on the page. So you might as well wear a description tag seriously, make it short (25-30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included in the description tag. ALT tag is used in a brief description of the images or graphics files, and that is what appears if you hover the mouse over the graph. Today, it is considered important for search engines.
The comment tag is not displayed in the page body, and is used by programmers and designers as an instruction or reminder to themselves about what the HTML code section to do, in the past, some webmasters in their quest of website promotion and search engine ranking used to fill the keywords in comment tags, but is now generally accepted that the major search engines pay little or no attention to them.
5. Use the keyword density. Each search engine has its own, rather, how many times a keyword phrase appears on the page, to indicate the importance of that keyword phrase (in other words, in order to help search engine to find out about what the page) . Approximately 5-8 percent is a rough guide to the optimum level. Do not overdo it, otherwise it is seen as spam or keyword stuffing. You can also use the keywords in header tags H1 and H2. It is an H3 tag as well, but it is doubtful whether search engines bother with this, is perceived as less visible on the page, therefore less to what the page is about.
6th Remember good links in your website marketing. Search engines judge the importance of your web pages to some extent on the number and quality of inbound links from other sites. Ask other webmasters sites on similar themes to yours for a link, in exchange for a link back. These sites may not be in competition with yours, but should be the same theme. Sometimes you may be asked by other webmasters if they can link to your site. If so, then take a look at their site, make sure that their site is relevant if it has at least some Page Rank, and he just “feels” good and has no surprises, that redirects or unexpected popups . You do not want to be associated with a “bad neighborhood”!
7th sure that important keywords are included in the anchor text of inbound links from other sites. It is crucial for search engines when trying to understand the relevance and importance of your pages. Inbound links from another site should take the form of something like this (I usually use parentheses instead of square brackets, so no use compromising html): (A HREF = “https://www . Yoursite.com “) of your important keywords are included here (/ A). You should definitely avoid something like (A HREF = “https://www.Yoursite.com”), click here (/ A), which tells search engines nothing but your site is about “click here” . Be careful!