How to Rank 1St Page in Google – Video 1

Welcome to our article, “How to rank 1st page in Google” in this article I’ll be defining how vital it is to be able to identify the right keywords for Google. This in turn will allow you to get your company page ranked at the top of Google much more easily. Now I have to say that a lot of companies get this wrong, most companies start by speculating what they consider is the right set of keywords. What they fail to understand is that theirs already many free tools out there that reveal to us what your customers are looking for. Most of the time they just don’t know they exist or how they should be used.

Now theirs many relevant because this uses human key words and is more realistic, there is a slight cost but if you’re serious about getting the right key words you do need to consider paying for a tool like Word Tracker, it’s been around for a long time, it’s very established and will be crucial to your marketing strategy.

There are some other great tools that few people know about. One of these is Googles own wonder wheel, which is particularly useful for getting started. You can find the wonder wheel tool by clicking on the options link on the left hand side of your Google search page. In my first example I have started my search with “plumbers” which is a bit generic for starting a search but we can narrow things down by simply clicking on the search terms immediately around our initial keyword. Lets presume we want to make our keyword more specific to where we live. We may start by including a word like “Gloucestershire”. As you click around you’ll notice that Google will display the sites of competition associated with the primary keyword in the wonder wheel. What you need to do is find the smallest possible number of competing companies and this is much easier with this tool. Take for example the keyword “Plumbers Tewkesbury”, there’s only 200,000 pages of competition, now that is not literally 200,000 pages of competition, like I said before, Google will distort a lot of that data so you can’t really take that literally but it’s a great starting point. We recommend to all of our clients that they try and ensure the keyword they are going to use for their strategies below 500,000. The smaller the competition the faster and easier it’s going to be to get your organisation to the top of Google so I would suggest using this as a starting point.

Now if you need something a bit more visual there is another tool I like called keyword eye, it’s free and its more helpful because it organises your keyword value in relation to hundreds of other synonyms. If I type in “Plumbers Gloucester” it will aim to represent the importance of the keywords by the size and the competition. Ideally you will be looking for green words and then you would be looking for those words to be bigger to give you an idea of how much competition there is. You can keep trying different key words, the ideal scenario would be a big green key word. The next one is “Plumbing Supplies” and even though it’s got average competition you can see its got 60,000 searches for this key word so again you can see supply versus demand in play and how the supply here is quite high and the competition isn’t so high. This is the middle ground that your after.

So what is supply versus demand in in terms of Google ranking, well supply is just the competition between the pages for the keyword phrases that you want to use to get noticed and the demand is really the amount of searches being executed for that specific key word. Therefore if you have a thousand in demand it means there are going to be a thousand people looking for that keyword. If you have 10,000 in competition and supply then that means there are 10,000 pages out there that you are going to have to compete with to get to the first page of Google.

So let’s discuss this from a practical standpoint, what if we put in the term “plumbers Gloucestershire” you will notice we have competition for 4 million pages! 4 million pages we have to compete with, whereas if we narrow our search by replacing the search with “Plumbers Gloucester city” we drop from 4,000,000 to 369,000 pages of competition. It’s a significant drop just by modifying our keyword.

If we take this further we will notice that just by adapting it to be a tad more specific and change it from “Gloucester” to “Quedgeley” it drops to 35,800 pages of competition which means we now have a considerably higher chance of getting to the top of Google. So the question you need to ask yourself is, would I rather rank number 1 in Google and have only 35,800 other pages to compete against or would I rather have to deal with 4 million pages of competition with a more popular keyword yet have fewer people find you. Or looking at this differently would you be ok with being at the top of Google if it meant that you could have a potential opportunity of 1300 hits a month. If 200 -300 enquiries a week was all you needed by being at the top of Google then that’s the decision that would really make our supply versus demand question easier to define.

So really what does this mean in terms of a range and what’s a good {guide in being able to get the right key word. If you’re going to be using word tracker then try and keep your competition under a thousand and if you’re going to be using the Google key words tool try and keep your competition under 500,000 as we discussed previously. It will ensure that you’re going to be able to get to the top of Google quicker simply because you have a lot less competition and even though it means you might not the key words you would like you will instead be found with less common long tail keywords.

Now the reason I’ve created this article first is simply because if you get this wrong it doesn’t really matter what you do for keyword relevance, it doesn’t really matter what you do for page rank authority, all of this will be irrelevant if you don’t get this right. I cannot overstate the importance of using those tools that I’ve shown you to be able to find you the right keyword, keep it underneath the threshold and you will have no problems getting your site to the top of Google. Make sure you check out our related articles on keyword relevance.
 

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