Another aspect of managing your brand online is simply engaging your customers. This comes back to have a Facebook Page, setting up a Twitter account for your business and all the other things we’ve talked about.
This lets you connect with your customers without any of the cost associated with traditional advertising and might be used as an effective mortgage marketing tool.
For example, if you have a Facebook Page where your customers can follow you, you can offer special promotions and other offers through it. A lot of people spend a great deal of their online time using Facebook, so you can reach a lot of people this way, with no advertising costs at all.
Let’s look at a pub as an example. It’s a Wednesday afternoon, and the week has been slower than normal. They’ve got an order arriving on Friday but still have too much inventory of a particularly brand of beer from the previous one. They’ve been building a following on Facebook by letting their customers know about their page. So they post a special offer on Facebook for that brand of beer, good for the next two days.
Do you think that might bring in a few customers who wouldn’t have otherwise showed up over the next couple of days? Probably, and they more than likely won’t stop with the special promotion, they’ll order food as well. So a free promotion could turn a losing situation into additional profit for that business.
Facebook is one example of how to do this, but there is an even more powerful mortgage marketing tool for getting these kind of short-notice promotions in front of your customers – mobile marketing.
Mobile marketing is a huge growth opportunity for local businesses. More and more people are carrying smartphones that have always-on internet connections, and they’re using them to find local businesses when they’re on the go.There are very few businesses that approach mobile marketing correctly, however.
Most companies have either no “mobile” version of their website, or if they do it’s really just a smaller version of the same site. The latter is a little better option, but it’s still not very effective.
As far as the first problem – having no mobile-specific version of your website – this makes it extremely likely that someone searching for more information will simply leave the page and look for another site that’s friendlier. Having a mobile-friendly version of your website is a better option so that it can be easier to read.
After all, what are people looking for when they look up a business on their mobile phone? 99% of the time, they’re looking for one of two things – a phone number or an address. They don’t want to read the website or anything else; they’re just trying to either call or get to the right location.
If someone searches for a local business on their smartphone, and winds up on a webpage, don’t you think the chances are much better that they’re going to actually call and/or visit as a result?
And that’s not all you can do with mobile websites. Most of today’s smartphones have various other functions that can be integrated into a mobile site.
Many smartphones have GPS functions built right in. What if you could include GPS coordinates on your website so all your potential customer had to do was click on the link and it would open their GPS and give them exact directions to get from wherever they are to your location?
Or how about including all that contact information on your website so that customer could click another link and automatically have it all loaded into their phone’s address book? Don’t you think they’d be a lot more likely to make multiple visits to your business if the details were all loaded in their phone whenever they needed your products or services? For that reason greater chance of visiting your site is possible.