Many home business owners use e mail as one of their primary forms of communication with their customers and clients. On one hand this is great; it cuts down on phone time, your customers can easily send a request whenever they feel like it, not around set business hours and as email replaces faxing as a form of business communication a lot of trees are saved in the process.
But there is a downside. Miss one email from a regular client or customer and the whole relationship could be over. Therefore organizing your email inbox is as essential as organizing your desk, if not more so. Here are a few ways you can manage your emails more efficiently:
Set up regular times to check your inbox: Checking your inbox twice an hour wastes precious time that could be spent far more productively. Set a schedule for checking emails and it’s not a bad idea to let others know what it is, so they know when to expect a reply.
Use Folders to manage communication: Some e mails cannot be dealt with right away, or you may need to refer back to them several times during the course of a project. Setting up folders within your email program helps keep clutter out of your inbox and still ensures that you can quickly access an important missive with just the click of a mouse.
Respond to Emails promptly: Just as you might expect a phone call to be returned promptly your customers and clients may very well be expecting an email reply just as quickly. Even if you do not have the time to answer a query or request immediately, or you need to do some research before you do so sending a one of two line acknowledgement that you have received it as soon as you have read it gives your clients and customers a sense that you really do value their business.
Make use of the signature line.
Too many people miss the marketing opportunity that exists in the signature line of their email. Have a website? Add that to your signature. If you are one of the many home business owners using social media sites for promotional purposes add those links too. Another trick is to add a memorable quote to the end of your emails. If it is clever, inspirational or funny it will stick in people’s minds and they will begin to associate the sentiment behind it with you and your home business.