I have heard a lot of people complain about pop-up advertising. I have seen quality content ignored because of a small non obtrusive advert. I think people seem to think advertising is purely there to annoy them.
You think pop-ups are annoying?
Try paying for domains, hosting and slaving for hours on end to create content and promote a website.
You might hear stories of people making it big on the internet with hardly any work; well most of them are just that. Stories. The people that do make a profit from their websites spend days slaving over them, usually on top of their day jobs. Most website owners will never make a good return on the time they invest.
A pop-up advertisement (or any kind of advert for that matter) is placed on a website in order to monetize it. The owner would like to get a small return on the effort they invest into the website. Not because the owner thought it would be funny to annoy you.
Some pop-up advertisements are ‘pay per-view’ meaning the website owner will be paid regardless if you click them or close them. Others are paid per click or per lead, so they’ll only get paid if you follow the ad, sign up for that trial or perhaps buy something.
Admittedly some pop-up adverts are pushier than they need to be, from circumventing pop-up blockers and emitting loud noises to reacting badly to being closed. Most, however, are reputable and the others are no more than a moment’s irritation.
Even reputable sources such as the Wall Street Journal and CNN use pop-under advertising. These ads open in a new window behind your current window in order to avoid the knee jerk ‘close the pop-up’ reaction.
Usually the website owner has little choice over the content of the pop-up itself. This is usually handled by a third party known as an affiliate. Most will attempt to match the adverts to the website content and audience, while others would place a weapons advert on a pacifist blog.
So next time a pop-up appears, don’t instant dismiss it and navigate away from the page. Either close it or, if it interests you, follow it but at least understand its purpose.