First and foremost, the visitors should feel safe when they decide to purchase from you. This you can achieve by reminding people that they are ordering through a safe and secure server. Do not part with the e-mail addresses of your customers with anybody for any reason under any circumstance and keep all their information confidential with you.
Another important aspect is advertisement. Your advertisement text should be attractive. Attractive advertisements bring more customers. So while selling something, list the benefits you offer instead of the features. Features are bound to be there. Attract more target audience with attractive headlines. Show testimonials or guarantees in your advertisement.
Request and welcome the visitors to come back and visit your site again and ask them to bookmark your site. The more times they visit your site, the greater the chance they will buy. Give your visitors a free subscription to your e-zine, which is the most effective way to sell.
Be transparent and let people know everything about your business. Make your customers feel more comfortable when they know that they are buying from a good seller that is ‘You’.
An ‘About Us’ section in your site will be of immense help to all the visitors. In that ‘about us’ section mention about your business history, profile of employees, contact information etc., Give visitors as many ordering options as possible.