Why, You Need, Seo,

SEO is the science of customizing elements of your web site to achieve the best possible search
engine ranking. That’s really all there is to search engine optimization, but as simple as it
sounds, don’t let it fool you. Both internal and external elements of the site affect the way it’s
ranked in any given search engine, so all of these elements should be taken into consideration.
Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.
Why is search engine optimization so important? Think of it this way: If you’re standing in a
crowd of a few thousand people and someone is looking for you, how will they find you? In a
crowd that size, everyone blends together. Now suppose there is a system that separates groups
of people. Maybe if you’re a woman you’re wearing red and if you’re a man you’re wearing blue.
Now anyone looking for you will have to look through only half the people in the crowd. You
can further narrow the group of people to be searched by adding additional differentiators until
you have a small enough group that a search query can be executed and the desired person can
be easily found.
Your web site is much like that one person in the huge crowd. In the larger picture your site
is nearly invisible, even to the search engines that send crawlers out to catalog the Web. To get
your site noticed, both by crawlers and visitors, certain elements must stand out. That’s why you
need search engine optimization — to help you focus on the right elements.
By accident, your site will surely land in a search engine; and it’s likely to rank within the first
few thousand results without any effort from you. A crawler will eventually find the site and
bury it somewhere in the results with every other web site on the same topic. Clearly, that’s not
good enough. Being ranked on the ninth or tenth page of search results is tantamount to being
invisible. To be noticed, your site should be ranked much higher.
Ideally, you want your site to be displayed somewhere on the first two to three pages of results.
Most people won’t look beyond the third page, if they get even that far. Indeed, it’s the sites that
land on the first page of results that get the most traffic, and traffic is translated into revenue,
which is the ultimate goal of search engine optimization

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