Brands That Are Leaving The Gender Binary Behind

#20. Cover Girl

Cover Girl was always targeted to girls (I mean, its name says it all). But in 2017, the brand became the first one to feature a male model for its makeup ads.

The man was James Charles, who thanks to this campaign, became one of the most profitable makeup youtubers out there. After all, who says makeup is only for women?

#19. Abercrombie & Fitch

Abercrombie & Fitch was infamous for celebrating unrealistic body standards for the longest time, but nowadays, they are changing direction.

They released the "Everybody Collection", which is a collection for children that works for any gender and makes no distinction.

#18. Target

After reading many customer suggestions, Target decided to turn its aisles, which used to be gendered, into gender-neutral aisles.

The toy, entertainment, and home aisles, which used to be "for him" and "for her" and separated by color, are now for everyone. People are tired of the whole "blue vs. pink" thing, and Target took notice.

#17. Guess

Guess still maintains its gendered clothing, but recently, it released an exclusively unisex line named "His + Hers". The line focuses on neutral color and styles that don't conform to any gender according to traditional standards.

Actually, the styles are combined; for example, velvet, which is traditionally feminine, is used for vests, which are usually targeted to men.

#16. Photo/Genics Media

Photo/Genis Media has recently launched a gender-neutral clothing line in a partnership with musician and model Madison Paige, who is known for her androgynous style.

The pieces in the collection are inspired by Paige's music and tattoos and are all gender neutral. They also come in all sizes so nobody is left out.

#15. Gardner And The Gang

Gardner and the Gang, a clothing retailer for children, has partnered with model and activist Jaime King to design a children's line that encourages children to dress in what they feel is comfortable.

The idea is to teach kids that they don't have to follow gender roles unless they want to. All clothes are gender fluid with many colorful patterns.

#14. 69

Clothing brand 69 has always been gender neutral from the beginning. In fact, its creator has kept their gender identity secret since the line was launched to further drive the point of the brand of being genderless.

Their clothes are baggy and mostly made out of denim, which is something that every demographic likes and is comfortable in.

#13. Muttonhead

Muttonhead, a Canadian retailer, was ahead of its time when it began operating. All the way back in 2009, the brand was selling unisex clothing exclusively at its store in Toronto.

All its stores have remained that way and there is no gender separation whatsoever. It's great to see a brand that has stayed true to its convictions from the beginning.

#12. Selfridges

British department store Selfridges, like most stores, always had a men's section and a women's section, until it decided to merge them together and remove any trace of gender in 2015.

The store launched five unisex collections that co-exist with 40 other brands that are appealing to all genders. The store also removed all mannequins.

#11. FLAVNT

FLAVNT is a brand that began with the goal of creating not only a non-gender-binary clothing line, but also to promote the rights of the LGBTQ+ community.

All its clothes are designed to inspire pride, self-love, and confidence, and the brand constantly hosts fundraisers and other events to help people from the community, especially the transgender.

#10. Butchbaby & Co.

Butchbaby & Co. was born when founder Vanessa Newman, who identifies as a masculine-presenting queer, got pregnant. Vanessa found it hard to get pregnancy clothes that fit her style, because most of them are usually very feminine.

So, she created their own! This brand is one of a kind, and it targets those who have the same needs as Vanessa.

#9. Toogood London

Toogood London was created by sisters Erica and Faye, who wanted to create a clothing brand that created winterwear for everyone.

What is more, all the fashion and beauty products sold are both gender-neutral and stripped of branding.

#8. NotEqual

NotEqual is all about genderless wear. Their primary goal is to help people express their individuality through a wide range of colors, patterns, and designs that work for people of all genders and all sizes.

They also use models of all backgrounds to show how the clothes look good on everyone. Its creator, Fabio Costa, was a runner-up in Project Runway.

#7. Sharpe Suiting

Suits are widely regarded as menswear, but in reality, people of all genders, shapes, and sizes enjoy wearing them. Leon Wu, a transgender man, found it hard to get suits that fit his body, a problem that many transgender people face.

So, he created his own line, Sharpe Suiting, especially designed to fix this issue and cater to people of all gender identities.

#6. Rad Hourani

Designer Rad Hourani has recently come up with a beautiful line of unisex high-end outerwear whose main goal is to make wearers look chic and sleek.

The pieces look flattering on everyone and can be combined with skirts and pants. The line is all about neutrality and only comes in black and white, making no gender distinction.

#5. VEEA Androgynous

VEEA Androgynous is a brand that exclusively makes menswear that is designed for biologically female bodies. This came about when the founder of the brand realized that it was very hard for women to find suits that fit them, and so he decided to create his own line to solve this issue.

The most important part of these clothes is that they are super comfortable.

#4. Gender Free World

Gender Free World is a company that seeks to be the complete opposite of the "one-size-fits-all" model, which is totally untrue. We all come in different sizes, and GFW knows that.

The brand offers clothes for all body types that are appealing to all genders and ages, leaving no one behind. Their marketing campaigns are all about promoting equality, freedom, and diversity.

#3. TILLYAndWILLIAm

TILLYAndWILLIAm is a design duo whose main goal is to make comfortable clothes that fit all body types and all genders.

Created by Jessica Lapdios and Tom Barranca, the brand offers clothes that can be worn and combined in different ways and that allow the body to move comfortably. Its aim is to make people feel free when wearing its clothes.

#2. One DNA

One DNA, as its name implies, is a brand that seeks to unite people of all genders, sizes, and races with clothes that are appealing to all of them. The brand focuses on breaking the barriers of gendered clothing while remaining stylish and trendy.

It offers a wide variety of designs and features bright colors and gorgeous patterns.

#1. H&M

H&M still makes the distinction between male and female clothes, but it has taken a step forward and launched Denim United, a collection of unisex denimwear that features overalls, shorts, jackets, and hoodies, all in neutral colors and comfortable designs that fit everyone.

Hopefully, they will continue releasing collections like this.